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The European Union has an average recycling rate of 46%. This needs to drastically increase, to meet the Paris Agreement expectations by 2030. The recycling rate of plastic in EU - 25% - is lower than that of Metallic packaging - 77% and Paper & Paperboard - 82%, which is the highest.

The average waste production for a person in the United States of America, over one week, is 15.4 kg. This is almost double than the average waste production of a person in EU, which is 9.45 kg. We have used these statistics to compute the rewards they would get using our platform. The average US citizen, could earn 3$ per week if they recycled the main wastes at our smartbins. The average EU citizen could earn 2$ per week using our smartbins.

Another important concept that will become mainstream in the future, is the Personal Carbon Footprint. This metric represents the total amount of greenhouse gas that is generated by each person. In the United States of America, the average is 16 tons per person. Globally, this average is 4 tons per person. Scientists have found that, in order to avoid a 2°C rise of global temperature, we need to have a Personal Carbon Footprint less than 2 tons per person. All the current data shows that worldwide waste generation is higher than ever and is projected to increase in the next decades. Although in the more economically advanced regions, such as Eu and North America, the rate if increase is smaller than in other regions, it is still unacceptable and we need to actually decrease our waste generation, if we want to save our planet.

Coca-Cola, Nestle & PepsiCo are the biggest plastic pollutants in the world and they all have targets to increase plastic recycling rates by the next years.

Studies from different parts of the world [1][2] have shown that rewarding people for their recycling efforts, not only increased the amount of waste that was recycled, but also improving the waste selection.

[1] Zhou, Jieyu, et al. "Designing a smart incentive-based recycling system for household recyclable waste." Waste Management 123 (2021): 142-153.

[2] Gibovic, Denisa, and Andrea Bikfalvi. "Incentives for plastic recycling: How to engage citizens in active collection. Empirical evidence from Spain." Recycling 6.2 (2021): 29

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